Five Development Trends of Modern Home Furnishing
For a long time, furniture products have been with people's lives, integrated into thousands of households, and become indispensable daily necessities in people's lives. With the continuous improvement of people's living standards and increasingly fierce market competition, the furniture market has also undergone qualitative changes.
The traditional off-season furniture market is also hot
Due to the weather, the first half of the year is generally not suitable for new house decoration. Therefore, the first half of each year is the off-season period of the furniture market. Now, many new homeowners like to choose the furniture before the new home is decorated. In addition, in order to survive this long off-season, many furniture stores have to fight price wars, and even hold some large-scale promotional activities at the expense of their blood. Therefore, many furniture markets have become lively when they should have been cold. Extraordinary scene.
Furniture products tend to be fashionable
With the continuous improvement of living standards, people's living standards have also undergone significant changes. In modern decoration, the color of furniture tends to be colorful and vivid. While breaking the single tone of the whole set of furniture, it is original and innovative, using the artist's technique to treat a group of furniture as a landscape painting, contrasting different colors, highlighting the artistic beauty of the furniture, and making people's vision more comfortable.
In addition, the life cycle of modern furniture products has shrunk, and styles and styles change with the seasons. This is also a concrete manifestation of modern "furniture change".
Furniture group buying becomes fashionable
In order to occupy the market, traditional furniture companies mainly adopt three methods in the marketing process: one is to sell through agents in various places; the other is to rent venues in various places and to underwrite by themselves; the third is to conduct sales through large-scale furniture shopping malls or furniture cities. Exhibition. Collective group buying by bidding is the most eye-catching new furniture circulation method in recent years.
The consumer psychology of good quality and low price is something everyone has. Rather than waiting for a little insignificant discounts and complicated promotional activities in the stores, it is better to take the initiative and organize group purchases. Not only can you get more benefits from it, but you can also enjoy various high-quality services such as car pick-up and delivery.
Furthermore, with the impact of the off-season in the home furnishing market, the home furnishing market demand is gradually decreasing, and expanding market demand has become an urgent matter. In addition to crazy price wars and promotional activities that cost a lot of investment, group buying is the latest move for furniture companies and even home furnishing stores to attract customers. Through collective group buying, home furnishing stores can not only increase off-season transaction volume, increase sales, and attract potential target consumer groups; furniture companies can also increase corporate affinity and establish a good corporate image. Such a "multi-win" thing, whether it is home furnishing stores or personal consumption, can not be desired.
Furniture sales network
With the widespread use of the Internet in my country, as well as the rapid rise of e-commerce and network marketing models, traditional marketing models can no longer meet the compact modern life rhythm of consumers. Therefore, in order to respond to market changes and reduce sales costs, the furniture industry has gradually shifted the battlefield to the Internet. On June 25, 2009, as a leading brand enterprise in the furniture industry in my country, Qumei Furniture "e World" online mall was officially launched. Its sales model of "online mall + physical store" opened up one of the innovations in brand online direct sales in my country's furniture industry. road.
Although home furnishing online sales are still in its infancy and there are still some obstacles to the development of online shopping malls, people in the industry generally believe that as all walks of life rely on the Internet more and more, the home furnishing industry’s online promotion efforts continue to expand. The number of clicks on the Internet is also increasing, and network marketing must be the direction and trend of future home furnishing development.
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