Current Status and Future Trends of China's Furniture Industry
The current situation and future trends of China's furniture industry The furniture industry has been developing for 30 years, and it is now entering the "year of standing". The development of the industry has gradually become clear, the characteristics of the industry have become increasingly apparent, and the industry has become increasingly clear. Stepping into maturity, the development of the industry nowadays mainly lies in the evolution and transformation of the following aspects: First of all, the furniture faction has formed, and the competition has begun for nearly one or two years. Although the environment has been sluggish, the furniture industry has bucked the trend and achieved 11.4. % Growth, the industry's total output value reached 650 billion yuan. Yin Xianjian, chairman of the well-known furniture company Shuanghu Furniture, believes that this achievement is mainly due to the quiet changes in the industrial structure of China's furniture industry, that is, the domestic furniture industry is about to enter the Warring States era. Industry insiders believe that: The structure of China's furniture market is undergoing changes mainly due to the following reasons: First, in the next 20 years, urbanization will become an important driving force for the rapid development of China's furniture industry. In addition to first-tier cities, demand in second- and third-tier cities will also rise sharply, which will provide sufficient space for the emergence of leading brands. Second, the clear market structure of Beijing School, Guangdong School, and Sichuan School is changing. Almost all first-tier companies have begun to deploy to the national market. Third, after more than 20 years of development, China has formed many powerful furniture companies. These companies have considerable accumulation in upstream resources, production capacity, sales channels and other links. They have obvious competitive advantages and can easily produce leading brands from them. "Although it is a group of heroes, there are endless disputes, but some strong first-tier manufacturers are bound to stand out and become the leading manufacturers in this industry. The entire market will form a situation where the leading manufacturers, first-tier brands and other manufacturers coexist." The person answered the reporter confidently. Second, financing and listing, transformation and upgrading The development of the furniture industry has trained a large number of furniture industry workers in the past two decades, including middle and high-level managers, but why the furniture industry cannot break through the status quo? The biggest problem is these early stages The business owners who initiated their homes through opportunistic violence are generally of low quality, lack of cultural literacy, and do not understand standardized management. Thousands of employees of the largest domestic furniture company recently protested collectively. The facts reflect this phenomenon. Other small factories are full of ugliness. Business owners like to play tricks, deceive from inside and outside the country, do not talk about credibility, and tax evasion is even more common. Recently, there have been some bosses who peek-a-boo only owe debts and do not pay back their money. At the same time, the emergence of commercial distribution giants in the furniture industry has accelerated the heat of the furniture industry. Brand display platforms and product sales channels are controlled by monopoly. The future development situation is even more terrible for furniture manufacturers. The terrible thing is the reduction of high return rate and The increase in operating costs, after the inertia of furniture manufacturers accustomed to large amounts of money is suddenly curbed, large-scale chaos and re-adjustment and reshuffle of the industry will surely occur. Into a more prosperous new era. Why should a furniture company go public? The furniture manufacturing industry is a traditional industry in my country. In the past 30 years, my country’s furniture industry has developed rapidly. However, most of the furniture companies in my country are still manufacturing factories. A large part of the risks are controlled by the dealers. Once the channels are established Changes will have a huge impact on the development of the enterprise. The larger the company, the stronger its ability to resist market risks. Therefore, the pursuit of scale has become the main direction of furniture companies today and in the future. Furniture companies are also facing full competition in the industry chain. If they rely solely on previous self-accumulation and rolling development, it is far Far from being able to meet the huge funding needs, it is necessary to plug in the wings of capital at this level to achieve expansion at the fastest speed. Therefore, going public is the first choice for furniture companies to break through the current predicament. Going public can quickly raise funds to solve capital problems, going public can enhance the company's brand, and going public can realize company expansion and standardized operations. The furniture industry needs capital intervention. In an unprecedented financial crisis, most small and medium-sized enterprises have never felt panic about the capital chain. Even large furniture companies that have always "not bad money" have changed their concepts and eagerly want to use capital. Move closer. In the circulation field, for example, Red Star Macalline, which shouted the slogan for listing in 2012, and Ha Hundred Years, Hua Yuanxuan, etc. conspired to go public on the GEM, and the big rich furniture and Jinsheng Home Furnishing also reported listing information. Not only in the field of distribution channels, in the manufacturing field, and even in the service field, the industry has reported that the Shenzhen Furniture Industry Association is trying to rely on the information of exhibitions, stores, industrial education colleges, furniture newspapers and other projects to go public. Some furniture companies have already completed management standards and Pre-IPO preparation, choosing a good advisory agency before listing or queuing for approval will be an important part of achieving hope quickly. Third, the store is mature, and the industrial real estate is emerging. What is the industrial real estate? According to senior real estate experts, industrial real estate is based on national industrial planning guidance and policy support, based on industry and real estate as a carrier, to build an integrated platform for the industrial value chain, with industrial shops, supporting office buildings, supporting hotels, and office buildings. , Standardized factory buildings, convention and exhibition centers, R&D centers, information centers, logistics distribution warehouses, etc. are the development objects, integrating industry resources, integrating R&D, production, exhibition, trading, exhibition, design, communication, promotion, office, and financial services into one. A regional industrial cluster center, to build an industrial transaction distribution platform and an integrated commercial circulation network covering hundreds of kilometers or even the world. How much can a shop in a town rent? Taking Lecong, Guangdong as an example, the reporter learned that the prime location on the first floor of the Louvre Furniture Expo Center in Lecong, Guangdong was rented at a price of 1,800 yuan per square meter per month this year, far exceeding that of furniture stores in the urban area of Guangzhou. Rentals of shops. Industry insiders believe that this shop located in a small town in Guangdong mainly benefits from Lecong’s furniture industry agglomeration effect, and its rental trend more fully illustrates the investment prospects of industrial shops. At present, in addition to Lecong, Guangdong, industrial commercial real estate models are also appearing in Zhejiang Yiwu Small Commodity Wholesale City, Zhejiang Haining Leather City, Hebei Baigou Luggage City and other areas, deriving a number of industrial shops with great commercial value, and greatly promoting The development of the local economy and even the industry in which it is located. It is understood that industrial clusters in Yiwu, Zhejiang, Haining, Hebei, Baigou, Sichuan, and Chengdu all show the same trend in industrial retail rentals. In contrast, experiencing unprecedented control, residential housing prices have fluctuated sideways and sales have plummeted, but industrial real estate has sprung up, and the rental and sales of industrial shops have risen steadily. With the continuous implementation of the national 12th Five-Year Plan on industrial upgrading and adjustment, the industrial Shops will become a hot spot for investment in 2012.
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